As part of a special report series highlighting the innovation and growth of Longgang City’s printing industry, Wenzhou Haoge Anti-Counterfeiting Technology Co., Ltd. was featured as a representative enterprise demonstrating the region’s new-generation productive capabilities.
Marking the company’s fifth anniversary since establishing operations in Longgang, the report included an in-depth interview with Mr. Zhang Xianzang, Chairman of Haoge and Vice Chairman of the Wenzhou Digital & Intelligent Printing Intellectual Property Alliance, who shared insights on the evolution, challenges, and future direction of security printing technologies.
Integrated Special-Process Printing as a Core Competitive Advantage
Haoge has built its reputation around integrated special-process security printing, combining design, materials, and manufacturing techniques to deliver highly customized and application-specific anti-counterfeiting solutions.
According to Mr. Zhang, the company’s competitive strength lies in the synergy between technological innovation, consistent product quality, and responsive customer service. This integrated approach has enabled Haoge to maintain steady growth in a highly competitive market environment.
In the first half of 2024, Haoge reported approximately 15% year-on-year growth in output value, reflecting strong market demand for high-standard security printing solutions.
Customer-Driven Innovation and Long-Term Collaboration
Haoge’s R&D strategy is firmly customer-oriented. Product development and technological innovation are guided by real-world application requirements and continuous client feedback. This approach has helped build a highly capable technical team with strong problem-solving expertise.
Mr. Zhang emphasized that innovation is rarely achieved overnight. Many projects require repeated testing, prototyping, and optimization over extended development cycles. Haoge actively collaborates with equipment manufacturers and material suppliers to jointly develop new solutions, ensuring practical applicability and long-term reliability.
Some cooperative development projects have extended over two years, demonstrating Haoge’s commitment to meeting complex customer requirements.
Advanced Equipment Investment and Quality Control Systems
Under the ongoing trend of digitalization and intelligent manufacturing, Haoge continues to invest heavily in advanced production equipment to enhance both R&D efficiency and manufacturing stability.
Key investments include:
- Flexographic presses with online inspection systems
- Non-stop printing configurations to reduce waste and improve efficiency
- Full-sheet die-cutting inspection systems enabling 100% product inspection
- UV inkjet coding systems supporting personalized and variable data printing
These capabilities ensure strict quality control, process consistency, and suitability for security-sensitive applications.
Stable Talent Development and Technical Expertise
Haoge maintains a low employee turnover rate, supported by a strong internal training and talent development framework. Most technical staff have grown alongside the company, continuously upgrading their skills as technologies evolve.
The company has also strengthened its talent structure by recruiting doctoral-level experts in anti-counterfeiting technology, enhancing both its research depth and strategic vision. Haoge currently employs over 20 specialized technical professionals and actively participates in industry standard development.
To date, the company has:
- Led the formulation of 3 industry group standards
- Obtained 3 invention patents and 35+ utility model patents
Building a High-End, Digitalized Security Printing Enterprise
Founded in 2009, Wenzhou Haoge Anti-Counterfeiting Technology Co., Ltd. is a technology-driven enterprise integrating secure R&D, design, printing, sales, and service.
The company operates:
- Over ten printing production lines
- Two material coating lines
- Advanced digital, flexographic, screen printing, and finishing systems
Haoge has also implemented GMG color management and ERP/MES systems, accelerating its transition toward a fully digital factory and lean production management.
These efforts have earned Haoge numerous honors, including:
- National High-Tech Enterprise
- Zhejiang “Specialized, Sophisticated, and Innovative” Enterprise
- China Anti-Counterfeiting Industry Outstanding Enterprise
- Provincial R&D Center designation
Haoge has also received multiple gold awards in major printing competitions, reinforcing its leadership position in the security printing industry.
From Anti-Counterfeiting to Controlled-Value Printing Applications
Haoge’s core business covers intelligent anti-counterfeiting labels, traceability labels, security tickets, certificates, and card-based products, leveraging integrated special-process printing techniques.
The company’s long-term partnerships with leading organizations — including Yunnan Baiyao, Alipay, China Banknote Printing and Minting Corporation, and other well-known enterprises — reflect its credibility in handling high-security, regulated, and confidential printing projects.
These capabilities form a solid foundation for controlled-value printing applications, such as scratch lottery tickets, promotional game cards, and secure verification products, where process discipline, data protection, and manufacturing consistency are critical.
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